inside view of the clothing store Zara in Rome

Zara is a Spanish clothing and accessories. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world’s largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe.
Amancio Ortega opened the first Zara store in 1975 in downtown A Coruña, Galicia, Spain.

inside view of the clothing store Zara in Rome

Ortega initially named the store Zorba after the classic film Zorba the Greek, but after learning there was a bar with the same name two blocks away, they rearranged the letters molded for the sign to ‘Zara’. It is believed the extra ‘a’ came from an additional set of letters that had been made for the company. In 1988, the company started its international expansion through Porto, Portugal.

Zara introduced the use of RFID technology in its stores in 2014. The RFID chips are located in the security tags which are removed from clothing when it is purchased and can be reused. The chip allows the company to quickly take inventory by detecting radio signals from the RFID tags. When an item is sold, the stockroom is immediately notified so that the item can be replaced. An item that is not on the shelf can easily be found with the RFID tag. In 2015, Zara was ranked 30 on Interbrand’s list of best global brands.

inside view of the clothing store Zara in Rome

Non-toxic clothing…

In 2011, Greenpeace started a dialog with Zara to ban harmful toxins from the clothing production. Greenpeace published its “Toxic threads: the big fashion stitch-up” report in November 2012 as part of its Detox Campaign identifying companies that use harmful toxins in their manufacturing processes. Nine days after the report was published, Zara committed to eradicating all releases of hazardous chemicals throughout its entire supply chain and products by 2020. Zara became the biggest retailer in the world to raise awareness for the Detox Campaign, and switched to a fully toxic-free production.

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